In order to survive in today's market, you must be able to create images that are different from anything else in your area
AND you must be able to communicate those differences in a way that seniors can easily understand. The KIT 2013 can help.
In addition, The KIT 2013 has sales aids, pricing menus, product packaging and other handouts as well as in-house pieces that have all been designed to solve specific problems or address client concerns, questions or objections.
And finally, The KIT 2013 will show you through a highly sophisticated multi-media tutorial how you can get the creative edge in your market by making senior portraits that nobody else in your area can do.
The KIT 2013 is the industry's most concise guide to the high school senior market. More importantly, it works.
Each of these pieces comes to you on a disk that you can copy to your computer for customization. You also get a hard copy version of everything, exactly as John's clients get them.
And for the fastest learning possible, John has created a multimedia tutorial that walks you piece by piece and step by step through the campaign, using words, audio and video. You've never seen a learning tool this thorough and this easy to use.
Here are just a few of the pieces included that will help put your senior business on top in your market area.
Part 2 of The KIT 2013 shows you how to create state-of-the-art images that will blow away your clients as it confounds your competition. John is always on the cutting edge of imagemaking, and he showcases 100 of his most creative senior portraits in a beautiful wire bound Imaging Resource Book. You'll get dozens of ideas you can use right away to help you separate what you do from everyone else in your area. And it's not just a bunch of actions, either—you'll see new lighting systems and techniques, new angles, new uses for nonstandard lenses, plus a host of new and interesting post-production ideas that will stimulate your creativity as they help build your business.
The images will present questions: How did he light this one? What lens was used? How can I get that effect in Photoshop? In addition to the photos you'll get a multimedia tutorial with videos illustrating exactly how the image looks are created. You've never seen a how-to book with such thoroughness and attention to detail.
John has generously allowed just one image per page in this 10x9 wire-bound volume. You'll also get the book in PDF format so you can load it on your smartphone, tablet and computer for handy reference, even in the field!
Every photograph is carefully annotated in a reference section at the back of the book.
Exposure data, lighting information, post-processing and other notes accompany each image.
Hyperlinked Table of Contents pages make it easy to watch the professionally created video tutorials (at right).
Click here to see the software requirements for The KIT 2013 . .