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What is the Marketing Boot Camp and
How Can My Studio Benefit From It?
The 2008 John Hartman Marketing Boot Camp is three days of intense study with John Hartman, one of the nation's foremost experts on marketing and selling professional photography. John's hands-on, nuts-and-bolts teaching style makes it easy to learn, and more importantly, easy to take back to your studio and put into action.
Four Major Boot Camp Goals:
- To help you get more customers in your door who love what you do and are willing to pay your price (and who will come back to do business with you again).
- To help you achieve higher average sales in all your product lines, often without having to raise your fees or prices.
- To help you get more accomplished in less time, so you can run your business instead of the other way around.
- To help you improve the quality and creativity of your photography so that it becomes more desirable and valuable to your clients.
Emphasis on Implementation
Even the best business knowledge in the world is wasted if it is not applied. So the entire Boot Camp experience is centered around implementation. John's state-of-the-art multi-media presentation makes his ideas easy to understand. You'll see hundreds of photos and numerous videos to bring this learning to life. At the beginning of the seminar you will receive a goal planner that you will personalize during the week, so it will contain your precise course of action once you return home. The instructional videos will be delivered on a disk at the end of the Boot Camp so you can take them home and watch them over and over. The seminar will be digitally recorded, and an audio CD set will be sent to you several weeks after the Boot Camp. Additionally, the entire presentation outline will be provided to you in PDF format, to be reviewed by itself or while listening to the audio recordings.
Learn from John
For almost 35 years, John Hartman has been an avid student of marketing, studying personally with such marketing giants as Paul Castle, Lisle Ramsey, Don Feltner, Jay Abraham and Dan Kennedy. He currently spends a third of his time testing new marketing ideas in his successful central Wisconsin studio. Every year he learns new ideas that help his studio grow, and of course will be bringing the latest findings to the Boot Camp in January.
Previous Case Studies have included Gary Box, Cindy Baxter, Sarah Petty, Tim & Beverly Walden, Doug Box, Bruce Hudson, Tom Bagby, Colleen Gonsar, Frank Donnino and others.
Learn from Successful Classmates
Additionally, you will be rubbing elbows with several hundred of the nation's brightest and most successful photographers, the majority of whom have attended several Boot Camps. Many of the students have spent years implementing their Boot Camp knowledge, and have seen their studios prosper beyond all expectations as a result. These photographers are very busy and wouldn't waste their time coming back year after year if they didn't benefit greatly from it. These returning students will be available for you to visit with and pick their brains throughout the week.
By the time you go home you will have a network of new, like-minded friends and colleagues with whom you can share ideas in the coming months and years.
You will also be getting dozens of business-building ideas submitted by your classmates and collated into a highly valuable "Great Ideas" PDF booklet. This booklet contains brilliant ideas you will be able to take home and immediately put into practice to begin growing your studio.
Bottom Line: Marketing Boot Camp Produces Results
The numbers speak for themselves: Nearly 3000 photographers have attended the Marketing Boot Camp since its inception in 1996. The average reported studio sales increase after one year is $32,000. Hundreds of past attendees have returned to successive Boot Camps, some for seven, even eight times. A recent survey of past students attributed an average total sales increase of over $107,325 since their first Boot Camp. No other learning experience can claim results anything close.
The combination of a relevant curriculum, strong supporting examples and easy-to-adapt business systems makes the John Hartman Marketing Boot Camp the most powerful and cost-effective learning experience in the industry. Simply put, the Boot Camp means results: it's why more studio owners have grown their studios farther and faster, with less effort and expense than any other seminar.
This Boot Camp Another Sellout
More than half the available seats have already been reserved by past Boot Campers. The remaining spaces will fill quickly, so if you want your studio to survive, thrive and be alive in this New Era of digital photography, call right now to reserve your place. We'll see you in Las Vegas, January 28-30, 2008 at the John Hartman Marketing Boot Camp!