The John Hartman Marketing Boot Camp 2008 : January 28-30 - Harrah's Las Vegas

What You'll Learn at the Marketing Boot Camp

You'll Learn How to Earn More

Just how important can your Boot Camp knowledge be? As an example, let's say you recently sent a 1000-piece mailing that produced 12 confirmed bookings, and each of those customers spent $500 with you ($6,000 in gross sales).

Now let's assume you knew how to change the wording and layout of your mailing so that you could compel another 24 prospects to book. And let's say you knew how to re-merchandise your product line so that each of those clients invested an additional $100 at your studio. You would now have 36 sales at $600, or $21,600 in gross sales.

It cost you no more time or money to produce $21,600 as it did to produce $6,000. So what made the difference? Knowledge.

Another example: What if you could produce an ongoing, profit-goosing stream of income by asking a simple question to every one of your current clients as they visit your studio? John tested a mini-version of this idea and added an extra $21,587 (and counting) in just two weeks at his studio! It cost virtually nothing to produce, and you will get all the details at Boot Camp to begin using immediately at your studio.
Again, what made the $21,587 difference? Knowledge.

Just a few of the topics that will be covered at Boot Camp 2008:

  • How to maximize your marketing efforts. You'll learn how to make $10 to $30 or more in sales for every dollar invested.
  • What causes people to respond to your marketing? You'll go home with "trigger-tripping" ideas that work for every product line.
  • ALL NEW! John's 2007 Family Portrait promotion. This two-part exercise filled John's allotted schedule with qualified families who spend over $1000 each. You'll get the actual printed pieces John used, with a license to modify and use them at your studio.
  • Specific marketing words that boost response every time. You'll get a Marketing Vocabulary Checklist to use whenever you create new marketing pieces.
  • Creating a profitable digital product line. If your studio is to succeed in digital, you must be able to 1) identify, create and price digital products your clients will actually want to own and 2) minimize the time spent creating these products. You will learn both at Boot Camp.
  • Selling techniques that work. How to develop a sales system that runs smoothly and effectively, even with a minimally-trained staff.
  • Do you project your images? Do you use QuickProofs or some other hard copy (paper) proofing? John uses both. You'll learn the reasons why, and which product lines work best with each.
  • How to get perfect color in your portraits every time, inside or outside, BEFORE you even open Photoshop.
  • Why most marketing fails miserably. It's not only what you say, but also what you don't say. Learn and apply the Twelve Marketing "Musts" and watch the response to all your marketing jump!
  • How to make the best use of your time. Learn to identify and crush all profit-sapping time wasters in your studio operation. Discover the real secret to success in any field: how to focus all your energies on the most important tasks while delegating less-important activities (or eliminating them altogether).
  • Cut the aggravation at your studio. Do you have clients who complain? Who don't buy? Who don't pay? Who copy your work? Do you have employees who are unmotivated? Who want more than they're worth? We'll listen to your aggravations and make suggestions for their remedy. Sometimes a different perspective can help make positive changes in your studio and in your life.
  • Case studies. John has identified people in our industry who are highly successful in at least one specific product line. He has conducted in-depth interviews them and will highlight these people, their studios and their methods. Nothing will be held back; you'll get copies of the applicable marketing, sales, merchandising and policy pieces that have helped these studios create wildly successful niches in their area. You'll also get images of their studios, a slide show of their work and any meaningful sales results. Product lines covered in the case studies include families, high school seniors, children, executives and weddings.
  • MOST IMPORTANTLY: how to put all this information into a realistic, workable and affordable timetable. You'll have a step-by-step plan of action to ensure its completion—so that you get steady and measurable upward studio growth in the weeks and months following the Boot Camp.

Knowing what to say and how to say it in your marketing makes all the difference in the world. Knowing who to market to and when to market it can change your life. And knowing why one way works so much better than another is the key to the future financial success of your studio.

At the Boot Camp, you will learn the most efficient marketing, pricing and selling methods that bring in the highest return for the least effort and expense.

How important is this knowledge? Take a look at the comments from past Boot Camp students, many of whom are coming back again in 2008. They're returning because it worked for them, and they want more!


You'll Learn How to Save Time.

You are a very busy person. It takes a lot of time and energy to run a successful studio. But do the most financially successful studio owners simply work longer than everyone else? Of course not.

Six-figure photographers know exactly what is important to the financial success of their businesses. They look at their studio's "big picture," and never stray from doing the seemingly little things every day that bring them the highest return for their efforts.

Knowing what to do with your time and then doing it is the most critical function of the entrepreneur. If you find yourself constantly "fighting fires," treading water, redoing your employees' mistakes or simply working too hard or long, you'll benefit greatly from the time enhancement strategies you'll get at the Boot Camp.

You'll discover how to identify the biggest time-wasters in your studio. You'll learn how to delegate the important tasks that should be done by others. And you'll find dozens of practical time-saving tips for nearly every area in your photography, selling and production workflow.

This part of the presentation could save you hundreds of hours over the long-term. The time you save can be redeployed to more profitable activities (or with your children, or on a favorite hobby, or volunteering, or...???).

Since time is your most treasured asset, this could be the most valuable part of the Boot Camp.


You'll Learn How to Profit from Digital Imaging.

You know about the huge learning curve, the capital expense and the obscene amounts of time the digital workflow consumes.

Digital imaging has forced us into new and sometimes unwanted job descriptions such as color management expert, Photoshop specialist, computer technician, equipment procurement guru, and so on. And the minute we start to feel comfortable, Version 2.0 hits and we have to start all over.

Many photographers have lost sight of the fact that our customers don't care if we're digital or not; they want a comfortable portrait experience, they want to look great in their photographs and they want to feel like they received a good value for what they got. If that happens, they will tell their friends about you and they will come back again for more photographs.

At the Marketing Boot Camp you will learn how to make digital imaging work to both your studio's and your customer's advantage. You'll see unique and easy-to-create digital products and that your clients will love. You'll discover digital shortcuts that will streamline your workflow. And you'll learn how to maximize your digital investment.


See What You'll Get at Boot Camp »