The John Hartman Marketing Boot Camp 2008 : January 28-30 - Harrah's Las Vegas

What You'll Learn at the Marketing Boot Camp

You'll Learn How to Earn More Even as Your Competitors Go Broke

Nobody has to tell you that as a nation and as an industry, we are facing one of the biggest economic challenges of our lifetime. But while we don't have control over the economy, we do have control over how we conduct business. Many studio owners have unwisely chosen to cut back on advertising in order to 'save' money. What they are really doing is ensuring their continued mediocre results, if not outright business failure.

Smart businesspeople right now are redoubling their marketing efforts, working extra hard to secure and satisfy their clients. They know that in an economic downturn, business slows, but it does not stop. Think about it; if the economy falls 10%, that means 90% of it is still working! Yes, there are still plenty of clients out there waiting to spend money with your studio - you're just going to have to out-hussle, out-market and out-smart others who are also vying for that business.

At Marketing Boot Camp 2010, you will learn strategies and methods that successful photographers are using right now to survive and even thrive in the midst of one of the worst economies we've ever experienced. It's all about knowledge, which makes it easier to believe; and belief leads to action, which is the way to success.

Just a few of the topics that will be covered at Boot Camp 2010:

Immediate Cash Flow. Seven simple, proven and inexpensive ways to get your cash register ringing immediately. Depending how quickly you act, your business could begin seeing new sales and revenue just a few weeks after Boot Camp.
Determining Your Studio's Direction. Which markets will bring you the most money for the least effort? What prices will your customer base support? Have you developed a recognizable brand for your studio? Do you have a long-term strategy to realize your success?
Marketing for Short- and Long-Term Survival. Direct marketing, social marketing, network marketing, marketing to groups, silent auction marketing, promotional marketing, marketing on a budget. You'll go home with a better understanding of which works best for you (and a plan to do it!).
Product Development. Your clients don't stop buying from you because they run out of money - they stop because they run out of things to buy! How can you position, price, promote and sell new products that add to, not cannibalize, your existing sales?
Photography. As it becomes easier for the public to create sharp, well-exposed pictures, what skills and techniques are you developing to make your images different and better than Mom and her Digital Rebel? John will show you dozens of fresh and exciting new looks you can give your images that will attract more customers.
Pricing. How to determine what to charge for maximum return. Too little, and you make no money. Too much, and you have no clients. It's perfectly OK to be expensive, but it's not OK to be too expensive. You'll learn how to price based on product, cost, demand and incentive.
Client Contact. A simple way to be prepared for every call. Printed or electronic proof presentation: when to do which. How to sell from your Web site. What to say on the phone, at the consultation, during the sales appointment.
The Sale. Developing a sales system that works every time (even without highly trained staff). Suggestive selling techniques with no pressure. Overcoming every objection. Risk-free payment programs that build sales.
Production and Workflow. Learn dozens of ways to cut your time in front of the computer. Ingenious shortcuts and streamlining ideas for your daily tasks - so you can get all your work done and go home early!

At the Marketing Boot Camp, you will learn the most efficient marketing, pricing and selling methods that bring in the highest return for the least effort and expense.
How important is this knowledge? Take a look at the comments from past Boot Camp students, many of whom are coming back again in 2010. They're returning because it worked for them, and they want more!

You'll Learn How to Save Time.

You are a very busy person. It takes a lot of time and energy to run a successful studio. But do the most financially successful studio owners simply work longer than everyone else? Of course not.

Six-figure photographers know exactly what is important to the financial success of their businesses. They look at their studio's "big picture," and never stray from doing the seemingly little things every day that bring them the highest return for their efforts.

Knowing what to do with your time and then doing it is the most critical function of the entrepreneur. If you find yourself constantly "fighting fires," treading water, redoing your employees' mistakes or simply working too hard or long, you'll benefit greatly from the time enhancement strategies you'll get at the Boot Camp.
You'll discover how to identify the biggest time-wasters in your studio. You'll learn how to delegate the important tasks that should be done by others. And you'll find dozens of practical time-saving tips for nearly every area in your photography, selling and production workflow.

This part of the presentation could save you hundreds of hours over the long-term. The time you save can be redeployed to more profitable activities (or with your children, or on a favorite hobby, or volunteering, or...???).

Since time is your most treasured asset, this could be the most valuable part of the Boot Camp.

You'll Learn How to Profit from Digital Imaging.

You know about the huge learning curve, the capital expense and the obscene amounts of time the digital workflow consumes.

Digital imaging has forced us into new and sometimes unwanted job descriptions such as color management expert, Photoshop specialist, computer technician, equipment procurement guru, and so on. And the minute we start to feel comfortable, Version 2.0 hits and we have to start all over.

Many photographers have lost sight of the fact that our customers don't care if we're digital or not; they want a comfortable portrait experience, they want to look great in their photographs and they want to feel like they received a good value for what they got. If that happens, they will tell their friends about you and they will come back again for more photographs.

At the Marketing Boot Camp you will learn how to make digital imaging work to both your studio's and your customer's advantage. You'll see unique and easy-to-create digital products and that your clients will love. You'll discover digital shortcuts that will streamline your workflow. And you'll learn how to maximize your digital investment.

See What You'll Get at Boot Camp »